Daily Metaverse #93: AR to make the world an artist's canvas
Starting with an AR art show in Times Square
You know what we don’t talk about enough here? AR. This being primarily a news roundup, that’s an unfortunate reflection that metaverse news is primarily about digital-first experiences, like VR and metaverse platforms like The Sandbox and Decentraland.
That’s largely due to tech - those platforms are accessible via a regular computer, and VR headsets are readily available. AR, on the other hand, is still mostly relegated to prototypes and beta programs (see Magic Leap and Zuckerberg’s latest tech demo) plus HoloLens for the enterprise.
Eventually, though, AR will be in reach of everyone. I have no doubt that in my lifetime we’ll get the form factor down to a contact lens that can be comfortably worn all day. Much sooner than that, I would expect to see some lightweight glasses that become increasingly ubiquitous.
When that happens, we’ll really unlock the power of the digital world in the physical one. Subtitles of people speaking foreign languages, live directions and digital art appearing as one with the world will be commonplace.
Our first article is an art show overlaid on Times Square via AR, and it’s certainly something I expect to see more of - after all, the idea that you can use any of the most prominent places in the world as your gallery without fees or permission is pretty cool if you’re an artist.
It’ll be amazing to see what artists can imagine with the world as their canvas. This example is just floating art exhibits, but you could certainly see it be more integrated with its surroundings - perhaps making all of the buildings appear in the style of a sci-fi cyberpunk world or the old west.
AR will very literally change the world around us, and I certainly look forward to seeing it continue to develop.
The Metaverse in the Real World
AR Metaverse takes over New York’s Time Square: I really look forward to the day when we all have AR glasses, and the world is overlaid with all sorts of vibrant colors and beautiful digital art.
Brands in the Metaverse
Consulting Giant KPMG Makes Its First Foray Into Metaverse: They’ll be consulting on the metaverse from within a new hub in the metaverse.
The Metaverse And Digital Transformation At McDonald’s: A brief look at Mickey D’s adoption of technology over time.
Hotel Riu Plaza España Opens in the Metaverse: Will people be less inclined to visit the real hotel if they’ve already visited it in the metaverse?
Sports in the Metaverse
Backstreet Boys star Nick Carter dishes on joining the metaverse, acquiring fantasy football team: Honestly, it is very confusing that they’re using the term fantasy football to mean something different than what everyone in the world understands it to mean… these are apparently entirely digital football players, like an NFT-based version of Madden I guess.
Education in the Metaverse
VR tech at Israel Museum resurrects destroyed Aleppo synagogue: This is the sort of thing that can make VR a really powerful tool for education.
Healthcare in the Metaverse
FDA Grants Breakthrough Device Designation To VR Mental Illness Treatment: Cognitive behavioral therapy in VR - it’s good to see the FDA keeping pace with tech here.
Healthcare companies are entering the metaverse. But can it help the sector?: A look at healthcare companies in India embracing the metaverse.
Government in the Metaverse
Metaverse: how to regulate a space yet to be invented?: It’s a good question…